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0
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Preliminaries |
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founders |
1. |
Decide on corporate structure.
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owners |
2. |
Decide on board composition.
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CEO&CFO |
3. |
Decide on financing support team.
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owners
fin team |
4. |
Decide on financing amount and
the acceptable range of shares (including types).
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CEO&CFO
advisors |
5. |
Decide on financing venues (where
is the investment being raised).
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board |
6. |
Decide on the financing process
itself.
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1 |
Basic Existing Documentation
The components may depend on decisions in the 0 Stage,
above.
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board |
1. |
Corporate Structure(s)
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counsel |
2. |
Corporate Charter(s) &
Proof of Good Standing
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owners |
3. |
Capital Structure(s)
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counsel |
4. |
By-Laws
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CFO |
5. |
Recent Balance Sheet(s)
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CFO |
6. |
Description of major assets, incl.
Facilities
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CFO |
7. |
Operating Statement(s)
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counsel |
8. |
Litigation situation (litigation, exposures,
…)
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CEO |
9. |
Key Personnel (Roles, backgrounds,
…)
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CMO&CTO |
10. |
Existing Products & Products
under Development (keep some secrets)
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CMO&CTO |
11. |
Results and Relationships (Performance,
Partners, Customers, Suppliers, …)
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counsel |
12. |
Minute Book
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2 |
Financing Teams |
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owners |
1. |
Legal Counsel
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owners |
2. |
Accountants (Deloitte & Touche, Ernst &
Young, KPMG, PWC, …)
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CEO&CFO |
3. |
Advisors (Packagers, Finders, Negotiators, …) |
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3 |
Future Vision |
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CEO |
1. |
Business Description
- Markets & Products
- Distinctive Attributes
- Core Strengths
- Business Model
- Value Chain (Raw materials to
consumers)
- Business Strategy
- Competitors
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CFO |
2. |
Risks
- Marketing (including timing)
- Production (including sourcing)
- Technological
- Financial (including currency)
- Talent (defections, death, …)
- Legal (including regulatory)
- Geopolitical, Political & Economic
- Other
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CFO |
3. |
Financial Projections (at least 3 years)
- Major Milestones (New: products, capacity,
markets, distribution, IPO, …)
- Production Capacity (including model)
- Operating Statements
- Balance Sheets (including cash, inventory,
…)
- Shareholder Appreciation (including distributions
and liquidity)
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CEO&CFO |
4. |
Presentation Matters
- Non-Disclosure Policy & Procedures
- Introductory Presentation (& "elevator
pitch")
- Complete Presentation
- Road Show Strategy & Candidates
- Presentation Rehearsal
- Business Plan Executive Summary
- Business Plan "Book"
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Abbreviations |
- source: The current source of the information or decision power.
- founders: The incorporators of the organization.
- owners: The shareholders.
- board: The board of directors of the organization raising capital.
- fin team: The team that often meet and submit deliverables together and
can consist of insiders and outsides. Often the CFO is the leader of this group.
it is usual for the the CFO or the CEO to lead this group.
- CEO: The executive head with the long term responsibility;
invariably the Chairman or the President
- CFO: The Chief Financial Officer; often serves as the Treasurer, also.
- CTO: The Chief Technical Officer; the one who leverages technology, talent, and
suppliers to scale the capacity of the firm. May have Engineer, Engineering,
Production, Manufacturing, or Programming in their working title.
- CMO: is the Chief Marketing (and/or Sales) Officer(s).
- counsel: The organization's inside and/or outside legal counsel.
- advisors: Can include board members and/or professionals or friends
who are wise, knowledgeable, and trusted.
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